Sit down for breakfast, stand up for farmers!

29 February - 13 March

As Martin Luther King famously said, ‘before you finish eating breakfast in the morning, you’ve depended on more than half the world’. Despite our dependence on farmers and workers for the foods, drinks and products that we love, about 795 million people are undernourished globally.

The people who grow the food we take for granted can’t always feed their own families. We can support farmers and workers to put food on the table for their families by harnessing the power of a Fairtrade breakfast.

When people are paid a fairer price, they can have more control over their lives when times are hard, and worry less about how they will feed their families. Whether it’s the extra cash in their pockets or being able to expand their farms to grow more food to eat, Fairtrade means many farmers and workers are able to fulfil a basic human need – to put enough food on the table for the people they care about, all year round.